Category: Marketing

Say It With A Card

10/6/2015

Thank you. Two little words with immense power. They allow for recognition and appreciation. In our instant generation, from text messages to email, there are a variety of ways express appreciation. But, even with these methods nothing can surpass the tried and true thank you card.

I love receiving thank you cards and save these sentiments of gratitude in a keepsake album. Every etiquette book will encourage, or outright demand, handwritten thank you notes. While handwritten thank you notes are ideal in many situations, they aren’t always practical in our fast-paced society.

So, what’s an event host to do when an email won’t cut it and handwritten notes won’t get done?

They turn to Postable! I discovered Postable this summer while searching online for thank you cards that could be sent for me. I honestly didn’t think I would find anything, but lo and behold there it was. My one stop, sanity-saving, shop. I placed my order and then added this fantastic company to my event planning toolbox.

Why did Postable make it into my bag of tricks?

Ease Of Use
From start to finish the process is easy and stress-free. When you’re multitasking, the less stress you have the better life is for everyone.

Quality
The card quality alone is worth the purchase. I’ve purchased bulk cards from stationary and chain stores before with disappointing results. The paper used would be too thin for my personal taste and the designs of those cards? Dull would be an understatement. The cards I sent through Postable weren’t too thin nor were they dull.

Price
You would think with the quality you would pay a pretty penny, thankfully that’s not the case. The cards didn’t break my bank or raise my blood pressure.

Customer Appreciation
By far, this is what sold me on using the company in the future. After I placed my order, I went about my to-do list celebrating because Postable had allowed me to mark off my thank you cards. Then I checked my mailbox a few days after placing my order and there was a thank you card from Postable! Not only did I get to see first hand the quality I had sent out, but I also knew that my business was appreciated. If you want to create brand loyalty you show appreciation to the people using your brand.

Postable exhibits the qualities that give a brand staying power. Which, from a marketing standpoint, excites me but not only that they made my life easier. I highly recommend them the next time you have to churn out a stack of thank you cards.

Regardless if you handwrite thank yous, use Postable, or send an email, please for the love of all that is good in this world do NOT send a thank you text message unless it's going to a friend. Or better yet, call them.

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Social Media IS People

10/5/2015

In 1973, Charlton Heston shocked audiences with one iconic sentence: “Soylent Green IS people!”, over forty years later and that line still lives on among cinema fans everywhere. Soylent Green, of course, isn’t the only thing that is people- social media is, too. Packed full of all the vitamins and nutrients a business needs to thrive, social media is the present and future of marketing. It's where the people are, which everyone loves, but effective social media involves way more than setting up a Facebook page and twitter account. Businesses can’t reap the rewards if they don't use it effectively.

So, how do you make the most of social media?

Be Human

In the age of Donald Trump and largely untouchable corporations, consumers yearn for the ‘good ole days’ when they felt connected to the people behind a company. Social media makes it possible to connect with customers on a deeper level. At the end of the day, people want to do business with people NOT companies. When companies show their human side, studies show, customers are more loyal and that loyalty translates into long term profit.

Be Consistent

One mistake I see time and time again is inconsistency. In order to appear in newsfeeds and increase the likelihood of followers sharing your content, you have to be consistent with posting. Consistency keeps your company in the consumer’s mind and that translates into increased business.

Be Engaging

Consistency and engagement go hand in hand. Customers not only need to see your content on a regular basis they also need to connect with you too. Engagement shows you're human and that you care, which keeps your customers coming back for more. You can’t throw content out there and not respond to your customers when they bite. Well… you could, but then you wouldn’t be using social media effectively. If you won’t use it effectively you might as well not use it all.

Be Responsive

Nothing spells doom faster on social media than questions that go unanswered and reviews that aren’t acknowledged. Customers expect a faster turn around for questions asked on social media than those asked via a website or email. Not only do they expect a faster turnaround on social media, but the reviews you have -and your response to them- impacts customer acquisition and retention more than anything else you do. Responding to customers makes a difference and shows up in your bottom line.

Be Prepared

This is one very important lesson Dr. Palmer, and others, have learned the hard way. Showing your company’s human side means being human, perfectly imperfect in every way. Choices can lead to disaster without a plan in place on what's shared, how it's shared, and how you'll handle the inevitable missteps. Missteps can be a public relations win if you're prepared for them before they happen. Or they can bury you. The choice is yours.

Get Help

You can’t do social media alone. The well is too deep. The reality is if you’re trying to build and maintain a successful company you don’t have time to navigate the well effectively. Many try and they fail. Save yourself the headaches and learn from their failures. Hire someone with the skills you need to turn your social media presence into profit. You’ll be glad you did.

Social media is a wondrous place full of people, changes, and profitable possibilities. If you do it often, do it well, and do it with quality help you’ll be reaping the benefits in no time.

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