The answer is simple, the people sitting at the marketing table are not only whiter than the snow that covered the East Coast this week, they are also overwhelmingly male and straight. Furthermore, their social circle is just as white, male, and straight as they are. Meaning they rarely, if ever, encounter the voices of people of color, women, and members of the LGBTQA+ community. This lack of diversity in the marketing huddle leads to the absurdity we see in their advertisements and imagery.
This does NOT excuse the tone-deaf ignorance that gets pushed out of marketing departments every single day. It’s 2018, we all know that we need diversity at the table in order to combat our own prejudices and biases.
If you’re not sure where to start, I’m available to point out all the ways you’re doing it wrong and help you get it right! Don’t be the next H&M or Dove, there’s no excuse for it.